Consumers generally attempt to avoid impulse purchases while visiting local retailers. However, statistics shows us that on average, shoppers who run out on a “quick trip” will spend 54% more than originally planned. This bodes well for convenience store and grocery store operators, as 47% of these same shoppers will visit retail outlets three to four times every week. As a retailer, impulse purchases are a vital aspect of your business.
- Set Your Product Apart
- Make It Easy and Accessible
- Offer a Discount They Can’t Refuse
- Market Your Product at the Right Time and Place
- Everyone’s Doing It